In early 2023, A Clinical Nutritionist named Ellie turned to her husband, Craig, with teary eyes and remarked, “There has to be a better way to plan my clients’ nutrition.”
She’d reached breaking point! Even with subscriptions to the best nutrition software, Ellie struggled to balance the time taken to plan her clients’ nutrition with the cost it placed on her clients.
She spent painstaking hours using clunky software to plan nutrition that her clients’ would love and adhere to.
And uploading her recipes? That was an uphill battle too.
With his background in tech, Craig recognised her frustration and assured her, “Leave it with me—I’ll find the solution.”
After endless hours searching for the perfect platform, Craig returned with a bold proposal…
Ellie, Craig and ShippyJoin Umami
